Company

NOVASTAR Riding the Industrial Wave of Construction Additives

NOVASTAR is a trademark of Shandong Landu New Material Co., Ltd, offering quality-certified additives for building materials along with comprehensive services and tailored solutions. LANDU is a leading high-tech company based in China, at the forefront of chemical material manufacturing, with products including cellulose ether, Redispersible Polymer Powder, and innovative additives.

In the field of construction admixtures, NOVASTAR expands the scope of our portfolio to cover Polycarboxylate Superplasticizers, Gypsum retarders, Silicone Hydrophobic Powder, Powder Defoamers, etc.

LANDU’s Commitment to Excellence in Quality & Innovation

Quality Control Achievements

With three fully automated production bases running cutting-edge DCS & SIS-controlled systems, LANDU delivers uncompromising quality and precision at scale. Compliant with ISO 9001, REACH, and ECOVADIS standards, our globally trusted solutions power industries in over 60 countries—wherever reliability and regulatory excellence matter.

Passion and Innovation

At LANDU, we consider construction additives a precious resource that contributes to greater efficiency, improved performance, and minimal environmental impact. LANDU’s fully equipped R&D labs in Jinan, staffed by expert chemists and engineers, ensure rigorous quality control at every stage—from raw material analysis to finished product testing. To further deepen these benefits from innovative solutions, LANDU NOVASTAR has been and will put more resources and investment into our R&D center to find more creative solutions to solve your problem.

Meet Our Speakers

NOVASTAR Sales Team Organizing Connection Providing Professional Consultation and Services

LANDU’s Brands Show Strong Momentum

Landercoll® Cellulose

Specializing in cellulose ethers, including Hydroxypropyl Methyl Cellulose (HPMC), Hydroxyethyl Methyl Cellulose (HEMC), Hydroxyethyl Cellulose(HEC), and Sodium Carboxymethyl Cellulose(CMC) for dry-mix mortar, paint and coatings, pharmaceuticals, and the food industry.

ACCURATE™ Redispersible Polymer Powder

ACCURATE Redispersible Latex powder to effectively enhance the adhesion and durability of construction materials, such as tile adhesive, EIFS finish system, and Self-Leveling Compounds. ACCURATE RDP powder can be divided into standard, high-performance, leveling, and hydrophobic types.

NovaStar™ Construction Additives

NOVASTAR™ additives mark innovative chemicals that are widely used in dry-mix mortar, gypsum applications, and concrete projects. These advanced construction chemistry solutions are engineered for performance, sustainability, and reliability in modern building challenges.

DeFine™ Food Additives

DEFINE focuses on cellulose grades and additives to enhance food and beverage formulations, ensuring moisture retention, fat reduction, viscosity control, protein stabilization, and ideal texture.

uQuick™ Pharmaceutical Intermediates

UQUICK provides high-performance pharmaceutical cellulose solutions enabling smarter drug formulation, enhanced bioavailability, and precision delivery.

How LANDU Guarantees You the Best Results

Driving innovation, sustainability, and excellence in product quality, LANDU is here at your complete disposal. We would be happy to provide you with our know-how and free consulting service to select the best solution for your project.